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The SEGLAR brick has become a worldwide feeling that is all the a part of the cultural fabric as Billund, the little village in Denmark where it all began. However the company’s progress into a market giant wasn’t without their share of setbacks and strains. One of those came in 1942 because a warehouse fireplace consumed most of00 the toy manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a crucial decision.

He decided to move the company from wooden toys and toy vehicles, which had been its bread and butter, and move into plastic material toys. It will be a major transform for the family-owned organization, and the one that was not initially well received.

A reporter noted that “plastics will never replace very good, solid wood. ” But Godtfred Christiansen persevered and started to test out new styles that utilized plastic. The first tentative step was the introduction for the Programmed Binding Stones that gripped together in order to avoid block systems from toppling on kids.

The new Seglar bricks did not become the famous toy that we realize today till 1949. Right up until then, the interlocking stones were more of a construction model than a proper building toy. It was likewise not right up until 1958 which the satisfying simply clicking coupling program started to be a standard feature.

Throughout the 1971s, the company extended to expand in production and market reach. The company added Legoland topic parks into the mix and unveiled more advanced value packs that were aimed toward older viewers, including the Technic line of chunks such as axles, gears, levers, and common joints.